Case study: engaging staff in digital content creation

Format Web page Created by Christopher Ganley
Organisation National Galleries of Scotland
Overview

This case study, by Christopher Ganley at National Galleries of Scotland, is from Culture24’s Let’s Get Real action research program. It explains how the museum took a cross-departmental approach to creating content to consider audiences and tell a story.

Challenges they faced included persuading staff of the value of digital content and of the importance of keeping blog posts light and topical, particularly when they are up against deadlines in their work.

The author highlights the importance of taking a strategic approach and of advocating to senior management. The organisation now has social media guidelines and uses the project management tool Trello.

Publish date April 2018