Culture Segments

Format PDF Created by Morris Hargreaves MacIntyre
Organisation Morris Hargreaves MacIntyre
Overview

Culture Segments is the international standard segmentation system for arts, culture and heritage organisations produced by the commercial cultural strategy and research agency Morris Hargreaves McIntyre.

This comprehensive resource, with case studies, is powered by the robust, international Audience Atlas data set and draws upon a decade’s leading-edge practice helping clients to understand and meet the needs of audiences for arts, culture and heritage.

It can help you to target people more accurately, engage them more deeply and build lasting relationships. It is particularly powerful as it is sector-specific and because it’s based on people’s deep-seated cultural values and beliefs and gets to the heart of what motivates them.