Google Analytics: 5 common questions

Format Newsletter Created by Mike Ellis
Organisation Thirty8 Digital
Overview

This article is actually one of Thirty8’s ‘Training Digital’ e-mail newsletters but we liked it so much we’re featuring it as a resource in its own right. It’s a quick Google Analytics ‘taster’ with a focus on of five key questions it can answer, a good starting point for those new to the tool.

It looks at site performance, page performance, what users are doing on the site, how they got to the site and how many downloaded or clicked on particular things.

Google Analytics is a great big, unwieldy beast of a tool that can swallow up hours and days of your time if you get drawn into its wealth of data.  It is incredibly useful though and this taster is a great place for beginners to start thinking about ways of using it.

Don’t forget to subscribe to the Training Digital mailing list while you’re there!